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Crowd-powered Innovation

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who-we-are

Totem leads crowd-sourcing, innovation and insights programs for Global Fortune 500s

WE OFFER A BREADTH OF SERVICES



Harness the Power of the Crowd

Leverage Totem’s unique solution for scaleable innovation crowdsourcing

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Transform Your Innovation Capability

Understand your employee’s capacity to innovate and provide support and training to fully leverage innovation programs

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Expand Your Innovation Capacity

Task Totem to deliver breakthrough, actionable innovation, across the full innovation lifecycle

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power-of-the-crowd

Harness the Power of the Crowd


Swarm Vision

Start with a smarter crowd: Tap Totem’s own global community of proven innovators for fully-managed external campaigns Learn More about Totem’s Swarm Vision ›

Tap your internal crowd

Democratize and streamline internal employee feedback to solve challenging issues See how Standard Bank has successfully employed internal crowdsourcing ›

capability

Transform Your Innovation Capability


Enterprise Profiler

Discover and harness the innovation talent your employees already possess Learn more about Totem’s Enterprise Profiler ›

Training

Bring our powerful innovation methods to your people
Learn more about Totem’s Crowdsourcing Curriculum ›

consulting

Expand Your Innovation Capacity

TURNKEY PROCESS TO DELIVER ACTIONABLE RESULTS:



Build Context:

Desk research, Expert interviews, fieldwork

Insights and Ideas:

Generate and validate insights, insight-driven ideation

Idea Conversion:

Develop and test concepts, prototype and user test

case-studies

Case Studies

videos

Our work drives the full innovation lifecycle, from insights to go-to-market. It spans the complete spectrum, from incremental to disruptive innovation

 
Get to know Totem and why we’re passionate about innovation for large, global, Fortune 500’s.
 
Learn how crowdsourcing with Totem can help your organization innovate faster, better, more globally and less expensively than you can with traditional innovation methods.
the-team

The Team

SUZAN BRIGANTI

SUZAN BRIGANTI

CEO

Suzan brings 25 years of experience in research, strategy and innovation. Suzan has patents pending in innovation methods. She has grown Totem from a garage start-up to a trusted business partner of global Fortune 500 clients. Suzan leads Totem and often leads project teams

KATHY DECHOW

KATHY DECHOW

HEAD OF ENGINEERING

Kathy comes to Totem with over 10 years experience in software engineering, database administration, and web applications development. Kathy enjoys implementing elegant technical solutions and makes sure that all of our systems continue to run smoothly. She has a degree in Economics & Systems Engineering from UCLA and a Certificate in Internet Programming and Development from UCSC. She enjoys singing professionally in her ‘spare’ time.

ALAIN SAMSON

ALAIN SAMSON

BEHAVIORAL SCIENTIST

Alain Samson is a psychologist in applied consumer research. He has worked as a senior consultant for LSE Enterprise, the commercial arm of the London School of Economics, for The Economist, and for the innovation consultancy, Promise. Alain studied at UC Berkeley, the University of Michigan, and the London School of Economics, where he obtained a PhD in Social Psychology. Alain handles quantitative analysis and validation of Totem’s innovation Profiling tools.

BIANCA BOSCH

BIANCA BOSCH

INNOVATION MANAGER, AFRICA

Bianca is a connector of people, needs and ideas. She gained her diverse experience in client management and business development in Corporate Johannesburg, South Africa. After completing a BA degree and PR Course, she worked with clients in various industries; from banking to communication and engineering. She flexed her entrepreneurial skills having run her own business, then worked with international suppliers from Asia to Italy, before joining the Innovation Gurus at Totem.

NICOLAS DUMINIL

NICOLAS DUMINIL

DIRECTOR OF CROWD MANAGEMENT

Nicolas is one of the worlds true experts on crowd recruitment and activation. At Eyeka, he built the crowd of visual creatives from 10,000 to over 200,000 in 91 countries. He planned and executed SEM and social media strategies for clients such as Coca-Cola, BMW, Google, McDonalds, Nike, HSBC, Sony, DELL, E-Bay, L’Oreal, MTV, Nestle and Danone. Nicolas heads up crowd recruitment for Totem.

JULIE A. OTT

JULIE A. OTT

CREATIVE DIRECTOR

Julie is great at many things, but few can measure up to her aptitude in the visual creative realm. When it comes to design, she can do it all: mobile apps, web sites, logos, identity packages. Julie has worked with Fortune 500 brands to to startups that you’ve never heard of (but that just might be on their way to making their first millions.) She handles all Creative Direction at Totem — and that’s a very good thing. 

OHAD MEYER

OHAD MEYER

COMMUNITY MANAGER

Ohad brings a track record of success managing complex crowd projects from inception to completion. At Crowdflower, he planned and executed scalable crowdsourcing workflows for processing massive data projects for the likes of Google, Microsoft, eBay and SalesForce. Ohad is a crowd moderator par excellence and led the Woema campaign. He is also a graduate of Stanford University.

ADITI DANIEL

ADITI DANIEL

INNOVATION PROJECT MANAGER

Aditi brings a strong combination of marketing, technical, and people skills to managing a wide array of projects at Swarm Vision. Aditi has an engineering degree and an MBA. She worked as a software testing engineer at Infosys, then joined Reckitt Benckiser, and Johnson & Johnson in the health care division. Aditi brings unbridled enthusiasm to complex projects, and is as disciplined as she is creative. Our clients fall in love with Aditi and the impact she delivers.

SUZAN BRIGANTI

SUZAN BRIGANTI

CEO

Suzan brings 25 years of experience in research, strategy and innovation. Suzan has patents pending in innovation methods. She has grown Totem from a garage start-up to a trusted business partner of global Fortune 500 clients. Suzan leads Totem and often leads project teams

KATHY DECHOW

KATHY DECHOW

HEAD OF ENGINEERING

Kathy comes to Totem with over 10 years experience in software engineering, database administration, and web applications development. Kathy enjoys implementing elegant technical solutions and makes sure that all of our systems continue to run smoothly. She has a degree in Economics & Systems Engineering from UCLA and a Certificate in Internet Programming and Development from UCSC. She enjoys singing professionally in her ‘spare’ time.

ALAIN SAMSON

ALAIN SAMSON

BEHAVIORAL SCIENTIST

Alain Samson is a psychologist in applied consumer research. He has worked as a senior consultant for LSE Enterprise, the commercial arm of the London School of Economics, for The Economist, and for the innovation consultancy, Promise. Alain studied at UC Berkeley, the University of Michigan, and the London School of Economics, where he obtained a PhD in Social Psychology. Alain handles quantitative analysis and validation of Totem’s innovation Profiling tools.

BIANCA BOSCH

BIANCA BOSCH

INNOVATION MANAGER, AFRICA

Bianca is a connector of people, needs and ideas. She gained her diverse experience in client management and business development in Corporate Johannesburg, South Africa. After completing a BA degree and PR Course, she worked with clients in various industries; from banking to communication and engineering. She flexed her entrepreneurial skills having run her own business, then worked with international suppliers from Asia to Italy, before joining the Innovation Gurus at Totem.

NICOLAS DUMINIL

NICOLAS DUMINIL

DIRECTOR OF CROWD MANAGEMENT

Nicolas is one of the worlds true experts on crowd recruitment and activation. At Eyeka, he built the crowd of visual creatives from 10,000 to over 200,000 in 91 countries. He planned and executed SEM and social media strategies for clients such as Coca-Cola, BMW, Google, McDonalds, Nike, HSBC, Sony, DELL, E-Bay, L’Oreal, MTV, Nestle and Danone. Nicolas heads up crowd recruitment for Totem.

JULIE A. OTT

JULIE A. OTT

CREATIVE DIRECTOR

Julie is great at many things, but few can measure up to her aptitude in the visual creative realm. When it comes to design, she can do it all: mobile apps, web sites, logos, identity packages. Julie has worked with Fortune 500 brands to to startups that you’ve never heard of (but that just might be on their way to making their first millions.) She handles all Creative Direction at Totem — and that’s a very good thing. 

OHAD MEYER

OHAD MEYER

COMMUNITY MANAGER

Ohad brings a track record of success managing complex crowd projects from inception to completion. At Crowdflower, he planned and executed scalable crowdsourcing workflows for processing massive data projects for the likes of Google, Microsoft, eBay and SalesForce. Ohad is a crowd moderator par excellence and led the Woema campaign. He is also a graduate of Stanford University.

ADITI DANIEL

ADITI DANIEL

INNOVATION PROJECT MANAGER

Aditi brings a strong combination of marketing, technical, and people skills to managing a wide array of projects at Swarm Vision. Aditi has an engineering degree and an MBA. She worked as a software testing engineer at Infosys, then joined Reckitt Benckiser, and Johnson & Johnson in the health care division. Aditi brings unbridled enthusiasm to complex projects, and is as disciplined as she is creative. Our clients fall in love with Aditi and the impact she delivers.

testimonials

What people are saying about Totem


Magnus Taljaard, Head SBG Mobile, Standard Bank

It was a privilege to work with you, Suzan. Thanks so much for the absolute dedication and professionalism throughout!

Sue Mills, Baby Care Research Fellow, P&G

Suzan….WOW. We will do a follow up workshop among the smaller project team members to really extract the wealth of insights.”

Kate Van Rooyen, Innovation Manager, Kraft

In just three weeks, Totem generated virtually the same insights we had harvested through several rounds with a large innovation consultancy and several rounds of focus groups at much greater cost. Totem’s analysis identified the real connection between the product and this white space with which we had struggled until then. The creators’ ideas were really, really great, and we are still using several of them….

Dr. Ed Rinker, Research Fellow, Clorox

There were so many great ideas. And Totem’s insights were dead on with what we had developed over much more time using traditional methods. Co-creation and Totem combined are a great capacity-building tool. We would probably just give them some white spaces to develop for us, while we work on others.

Melanie Healey, Group President North America, P&G

There is no question that P&G needs this capability, and that Totem’s model is an excellent approach.

Elaine Tai, BP China

We shared the findings with some stakeholders. Very encouraging response and seems to change some non-believers to believers.

Ronny Korner, Long-Term Strategic Planning, Intel

On my side, I felt constant support on all aspects of the project, relentless drive to deliver high quality results and sheer fun to work with.

MaryAnn Delvento, Innovation Manager, Kraft

All of the Totem concepts that we tested met the company’s benchmarks for further development.

Metty Poie, Associate Director, Open Innovation, Grocery Division, Kraft Foods

I was blown away by the diversity of countries responding. The entries really opened my mind to what ‘kid fun’ really means, and can mean.

Laura Trivuzio-Huijgen, Global Innovation Manager, Heineken

We worked very well together and it has been a very constructive relationship. Totem brought a very open, fresh and smart perspective to the project.

Camille Zahnizer, Brand Manager, P&G

Totem challenged the way we had been approaching this initiative. They made us realize it was a much bigger opportunity than we had previously thought.

Dmitri Haloulos, Brand Manager, P&G

I was surprised by the richness of the entries. The process really worked.

Aaron Penn, Global Innovation, ABInBev

What we’ve just done is iterate on some very strong insights from co-creation. What’s great is knowing that the starting thought is coming from the consumer, so we have a really strong starting point to build action on top of insight.

Get in touch with Totem

Silicon Valley · California

Totem Privacy Policy

Swarm Vision (formerly Totem)
Privacy Policy
August 1, 2016

Swarm Vision, Inc. (formerly known as “Totem”) complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries.  Swarm Vision (“Swarm Vision”) has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability.  If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification page, please visit: https://www.privacyshield.gov.

Swarm Vision also complies with the US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from Switzerland. Swarm Vision has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.  If there is any conflict between the policies in this privacy policy and the Safe Harbor Privacy Principles, the Safe Harbor Privacy Principles shall govern. To learn more about the US-Swiss Safe Harbor and to view our certification page, please visit http://www.export.gov/safeharbor/.

This privacy policy outlines our general policy and practices for implementing the Principles, including the types of information we gather, how we use it and the notice and choice affected individuals have regarding our use of and their ability to correct that information. This privacy policy applies to all personal information received by the Company whether in electronic, paper or verbal format.

“Personal Information” or “Information” means information that (1) is transferred from the EU to the United States; (2) is recorded in any form; (3) is about, or pertains to a specific individual; and (4) can be linked to that individual.

“Sensitive Personal Information” means personal information that reveals race, ethnic origin, sexual orientation, political opinions, religious or philosophical beliefs, trade union membership or that concerns an individual’s health.

This Privacy Policy is subject to the investigatory and enforcement powers of the FTC (US Federal Trade Commission).

Principles

Notice: Swarm Vision collects minimum personal information on users of our websites for purposes such as registering for a crowdsourcing community or campaign; transmitting prizes to winners of crowdsourcing campaigns; or for innovation profiling assessments. The Company may disclose personal information to its clients on an aggregated level (e.g. number of members by country). Swarm Vision does not collect sensitive information (i.e., personal information specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or information specifying the sex life of the individual.) Results of the Swarm Innovation Profiler for Enterprise may be shared with your employer. You will be notified before the Company uses or discloses the Information for a purpose other the purpose for which it was originally collected.

Choice: Individuals can choose (opt out) whether their Personal Information is (1) to be disclosed to a third party or (2) to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. For Sensitive Personal Information, the Company will give individuals the opportunity to affirmatively or explicitly (opt out) consent to the disclosure of the
information for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. Company shall treat Sensitive Personal Information received from an individual the same as the individual would treat and identify it as Sensitive Personal Information.

Accountability for Onward Transfer: Prior to disclosing Personal Information to a third party, Company shall notify the individual of such disclosure and allow the individual the choice (opt out) of such disclosure. Company shall ensure that any third party for which Personal Information may be disclosed subscribes to the Principles or are subject to law providing the same level of privacy protection as is
required by the Principles and agree in writing to provide an adequate level of privacy protection.

Company may be liable for certain onward transfers to third parties. Notwithstanding the above, Swarm Vision is required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Data Security: Company shall take reasonable steps to protect the Information from loss, misuse and unauthorized access, disclosure, alteration and destruction. Company has put in place appropriate physical, electronic and managerial procedures to safeguard and secure the Information from loss, misuse, unauthorized access or disclosure, alteration or destruction. Company cannot guarantee the security of Information on or transmitted via the Internet.

Data Integrity and Purpose Limitation: Company shall only process Personal Information in a way that is compatible with and relevant for the purpose for which it was collected or authorized by the individual.

To the extent necessary for those purposes, Company shall take reasonable steps to ensure that Personal Information is accurate, complete, current and reliable for its intended use.

Access: Company shall allow an individual access to their Personal Information and allow the individual to correct, amend or delete inaccurate information, except where the burden or expense of providing access would be disproportionate to the risks to the privacy of the individual in the case in question or where the rights of persons other than the individual would be violated. Individuals may not amend their Innovation Profiler assessments once a page has been submitted.

Recourse, Enforcement and Liability: Company uses a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible and in conformity with the Principles. We encourage interested persons to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of Personal Information in accordance with the Principles. If a complaint or dispute cannot be resolved through our internal process, we agree to dispute resolution using (an independent resource mechanism) as a third party resolution provider. Under certain limited conditions, individuals may invoke binding arbitration before the Privacy Shield Panel to be created by the U.S. Department of Commerce and the European Commission.

Amendments: This privacy policy may be amended from time to time consistent with the requirements of the Privacy Shield. We will post any revised policy on this website.

EU Residents

In compliance with the EU-US Privacy Shield Principles, Swarm Vision commits to resolve complaints about your privacy and our collection or use of your personal information.  European Union individuals with inquiries or complaints regarding this privacy policy should first contact Swarm Vision at:

Swarm Vision, Inc.
PO Box 806
Los Altos CA 94023
inquiry@swarmvision.com

Swarm Vision has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint.

Swiss Residents

Swarm Vision has further committed to refer unresolved privacy complaints under the US-Swiss Safe Harbor to an independent dispute resolution mechanism operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.bbb.org/EU-privacy-shield/bbb-eu-safe-harbor-dispute-resolution/ for more information and to file a complaint.

Last Updated: August 1, 2016

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