Totem leverages the innovation and creative power of the world to the advantage of US Fortune 500s.
We provide spearhead innovation methods and tools, and professional services to safely and quickly deploy them in the US.
Our spearhead innovation tools make our clients' innovation efforts more successful, yielding greater results, in less time, at less total cost, than traditional methods and resources.
“Spearhead” means highly effective yet light, fast, inexpensive tools that go to the heart of the problem with minimal collateral damage, e.g. requiring little to no organizational change.
We leverage the knowledge and creativity of the world – inventors and creative consumers happy to work on a success basis.
We believe the "time and materials” model that most agencies and consultancies run on is broken. Instead, we leverage innovation tools that scale.
We plug you into our powerful partnerships, lending you access to massive technical and brand ecosystems — all in an accelerated and repeatable process.
Our first such spearhead innovation tool is co-creation. From 2010-2012, Totem was the US partner for a Paris-based co-creation vendor. We provided US clients with access to this community, and the knowledge to capture the most value from each engagement. Totem’s US services helped define this vendor’s offering, and established them as a global leader in co-creation. more…
CG Innovation Partners
Co-creation with creative consumers provides clear landscapes of consumer motivations and unmet needs, and populates them with compelling product concepts. But sometimes a key technical piece is missing to bring the ideas to market. more…
Our clients are VPs, Directors and Managers of Innovation, R&D, Customer Insights, Brand Management, Marketing, Design, and Digital at global companies with US headquarters or important US operations.
Our clients include many Fortune 100s such as Procter & Gamble, Kraft Foods, Microsoft, and ABInBev.